Information For Sale

Ebay banned digital download products as of April 1 - ruining more than one internet marketer’s business plans. I jumped over to Ebay today and did a search in Everything Else ->Information Products and found there are still a few sellers who have digital items for sale. I would imagine it will take Ebay a while to weed out all of the sellers still posting these products.

Another chapter has now passed in the saga of the information product- a market that has seen huge successes as well as some pretty shoddy and useless products over many years. What started as simple reports delivered by mail offered in magazines and newspapers has grown and flourished in the digital age.

The problem with digital items sold as information products is that there is no hiding poor quality. Dan Kennedy tells a story about a copywriter who sold a tape/workbook package that was so bulky that you’d have to go to Wal-Mart and buy yourself a bigger bookshelf to hold it. The idea was that bulk or sheer weight made the product good. You don’t have that crutch with digital information products. If your e-book, DVD or video CD-Rom stinks - it’s readily apparent.

This blog is going to talk about the technical aspects of creating and selling information products, but we won’t forget content, quality and promotion. Stay with me, and you’ll watch how I create a Interactive Learning membership site from scratch. I’ll be posting my progress here - (and will be offering premium content as well).

You may have seen my blog before in it’s many iterations. I’ve learned a lot about the business side of the Internet since I began this site in 1998. I’m glad you stopped here - sign up for my announcement list, and I’ll send you updates, special post passwords and deals on my own products and services.