As you build your mailing list, you should notify your mailing list subscribers about your regular blog posts. This is a proven way to build repeat traffic to your blog. Each time you post, your list gets a notice with a link to your new post. Here’s how it’s done with Aweber:

Log into your Aweber control panel, choose the appropriate list and click the Messages tab – then click Blog Broadcast.

In the rss feed box, put the url to your blog feed – in WordPress, it’s normally http://www.yourdomain.com/feed.

Select Auto Send, # of Items = 1, basic template.

For your subject line, use something like this (all on one line): 

{!firstname_fix},

A New Blog Post:

{!rss_itemblock}{!rss_item_title}{!rss_itemblockend}

In your message box, use something like:

Hey, {!firstname_fix},

I have just posted a blog entry:
{!rss_itemblock}

{!rss_item_title}
Read more: {!rss_item_link}

{!rss_itemblockend}

To Your Success,

Carl Ringwall
Data SystemsPlus

{!contact_address}

That should do it. Post regularly, and try to keep your content relevant to your list.  If you have not tried the Aweber autoresponder service, it is highly recommended.

Related posts:

1. Easy Blog Notifications With FeedBurner Email