Real Estate Marketing

Real estate agents comprise my biggest group of clients. I get lots of requests for help setting up websites, linking to MLS systems, etc. But when I suggest they set up autoresponders and AdWords campaigns, they usually give me a funny look - like “how much more is this going to cost me?”.

Truly, adding AdWords and an autoresponder to your web marketing activities will not ‘cost’ you - it will actually ‘pay’ you. A well-crafted AdWords campaign might cost you $50-$1000 per month, depending on your market. The payoff from AdWords is in the form of leads - and the value of that lead depends on the Realtor’s ability to convert them into a buyer or seller.

The concept is simple: get your visitor to your web page and collect their email address. Sounds easy, right? Well, that depends - on what you are giving the potential subscriber in return. Are you just saying something like - “join my email list” with a vague or non-existent benefit? Or are you offering the visitor something valuable to them in return, like a free report, free market data or something similar? 

Here are some report giveaway ideas:

• “Ten Mistakes Most Home Sellers Make”
• “How To Get Top Dollar For Your Home”
• “Home Sales Data In Yourtown, NY”

You can easily type up a 10-30 page report, create a pdf of your document (sign up for MY list on this blog and I’ll send you the software to do this FREE) - and upload it to go out with the first message of your autoresponder. Then follow up every 5-7 days with additional information.

How much does all of this cost? Only $20 a month - the most incredible deal in internet marketing today. I heartily recommend Aweber Communications. They are the absolute best in the business - and they use their product very well to promote their own service.

Take a free test drive of Aweber’s service - even if you don’t end up as a customer, it’s worth the time to observe how they promote themselves and walk you through their process - a very impressive company.