One of the most often overlooked aspects of long-term copywriting success is testing. Top copywriters and marketers are always be testing their successful ad copy against variations. Will shorter or longer sentences work better in a sales letter? Should the headline be changed? The only way to ever know the truth is to test. It is ultimately the buyer who decides which is best.

Don’t allow yourself to come to any conclusions about your ad copy unless it is supported by testing evidence. If you don’t have a method to test new copywriting variations and measure the results, you wont maximize your copy’s potential. The sole reason for your ad copy is to make a sale. It is not designed to enhance your image or to win any creativity contests. Your ad copy only exists to make sales. 

Don’t rely on gut instinct or the opinions of other to evaluate your ad copy. You buyers will ultimately tell which is your most effective ad copy. It doesn’t matter if you use multivariate testing or split testing, just test! Once your buyers have told you which copy is the best, make this your control copy. Now try to beat that control with something new. Often, your proven ad copy will prevail over the new copy.

Don’t let that deter you. You have to test to uncover all of your customer’s likes and dislikes. Stop guessing in your marketing efforts and start continuously testing your ad copy. Listen to your buyers in a measured and scientific way. Only trust your buyers to tell you the truth. This is the only way your will know.

Try AdTest Pro – it’s an inexpensive and very effective way to start testing.

Remember the door-to-door salesmen who used to call on your house when you were a kid? I often wondered how hard those guys had to work just to make a few sales. They had the advantage of ‘being there’ with the customer so their sales pitches could not easily be ignored. But many, if not most of these face-to-face prospects would listen politely, but never buy anything.

On the web, we don’t come to the buyer, he or she comes to us. We call out to those who may be interested in what we are selling. We have at our disposal a  neon sign to call those readers who may have an interest in what we sell, it’s called a headline. The headline is the most important piece of a sales letter. The headline functions as an announcement to all ‘passers by’ just what the offer to sell is about, and most important, why the reader should stop and read more.

A headline calls to those, and only those who are interested in what we have to say- and those are the only people that interest us. Think about how you read the newspaper. You scan the headlines and stop to read more when the headline offers something that is compelling to you. You may not be interested in a story about gardening – but understand that there is some reader out there who can’t wait to find that story about trees and shrubs that you simply passed by.

Web surfers read at a more frantic pace than even newspaper readers. Your job as a marketer is complicated because visitors to web sites are used to ads, sales pitches and offers. Our job is to get them to pause and read. The most carefully-crafted ad copy is useless unless the reader stops to read. Spend as much time on your headline as on your sales copy.  Make your headline clear, but compelling – offer the reader a benefit to consider your offer. Don’t try to hide your intent – the reader knows you are selling something, make them glad they stopped to read.

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Testing is defined in the dictionary as this…

“A procedure for critical evaluation; a means of determining the
presence, quality, or truth of something”

…and that’s exactly what it is, a way for you to determine the presence, quality and truth of every aspect of your business, in other words, a way for you to find out exactly what works and what doesn’t work, what produces results and what wastes time, what makes you money and what costs you money.

This is why it is so vital to your business.

Testing is one of the most important aspects of building a business that you can possibly do, it really is, testing can be the difference between $100 a month and $10000 a month, it can be the difference between a 1% conversion rate and a 5% conversion rate, it can be the difference between success and failure.

That may sound a lot like hype but it really is the truth, if you’re not testing aspects of your business and marketing process then you’re leaving money on the table, possibly a LOT of it.

Split Test With A Simple Script

AdTestPro is a new split testing tool that gives you the ability to test multiple pages in order to find out which one produces the best results.

For example, if you are going to put up a squeeze page for a niche market you want to start selling to then you could create two versions of the page, just word them a little differently, try different images, things like and then let AdTestPro run them, all you need to do is drive traffic to your domain name and the script will automatically rotate the pages so that each page receives the same amount of visitors.

The script will provide you with the data you need and will show you which version of the page produces the best results, then you simply go with that page or even better, create another one and see if you can beat the results, if you continue doing this then you will be constantly increasing your conversion rates.

The great thing about AdTestPro is that it is extremely easy to install and easy to set-up, this script has been created specifically for the purpose of making split testing easy for you to do, you don’t need to learn any sort of coding and there isn’t anything difficult about getting the entire thing set­up and ready to go.

Easy To Install And Use

• Easily install and set-up the program – No complicated code
• Test everything about your  pages – Graphics, wording, layouts and more
• Gain important data that puts more money in your pocket when used
• Run alternate versions of the same page – Squeeze pages, sales pages, etc
• Find out what little changes can make big differences to your bottom line

Better Than The Competition

Unlike similar programs, AdTest Pro allows you to keep your home page structure intact. You don’t have to redirect visitors to alternate pages – this is a very important SEO advantage. Don’t be fooled by AdTest Pro’s low price – this program is professionally written and is very powerful.

Click the button below to order securely –

You need to split-test your ad copy – At less than ten bucks, you can’t lose with AdTest Pro!

To Your Success,