Copywriting

Call Only To The Readers That Are Ready

Remember the door-to-door salesmen who used to call on your house when you were a kid? I often wondered how hard those guys had to work just to make a few sales. They had the advantage of ‘being there’ with the customer so their sales pitches could not easily be ignored. But many, if not [...]

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When Evaluating Ad Copy, Only Listen To Buyers

One of the most often overlooked aspects of long-term copywriting success is testing. Top copywriters and marketers are always be testing their successful ad copy against variations. Will shorter or longer sentences work better in a sales letter? Should the headline be changed? The only way to ever know the truth is to test. It [...]

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